Cookie Rules Changing In The EU

“Instead of having to click accept or reject on a cookie pop-up for every website you visit in Europe, the EU is preparing to enforce rules that will allow users to set their preferences for cookies at the browser level. “People can set their privacy preferences centrally — for example via the browser — and websites must respect them,” says the EU. “This will drastically simplify users’ online experience.”

If there was one annoyance I really noticed on my recent trip to Europe, it was the number of cookie pop ups that were on every single web page visited. They were incessant. They were ongoing. They were the worst thing about visiting Europe.

Now it looks like the EU is finally set to right a wrong of their own creation.